
Serving The Best Vegan Food
on Maui Since 2011
Organic, Local, Plant-Based Meals & Cold-Pressed Juice
Acai Bowls | Smoothies | Wraps | Salads | Snacks & So Much More!
Welcome To Choice!
Serving Maui Healthy Vegan Cuisine & Juices Since 2011
Maui’s original spot for vibrant, healthy, plant-based & vegan meals.
Founded in Lahaina in 2011, we’re proud to be a locally owned and operated Maui business.
We’re dedicated to serving you unprocessed, locally sourced, whole-food, vegan, vegetarian & gluten-free options that nourish both body and soul.
By partnering with local Maui farms and sourcing the finest global superfoods, we bring you the highest quality offerings possible.
Customer Favorites
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Customer Favorites ☼
Visit Choice in
Paia, Maui
Open Daily 9am - 4pm
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Open Daily 9am - 4pm ☼
Nestled in the heart of Paia, our location offers a cozy, laid-back atmosphere perfect for enjoying our delicious plant-based & gluten-free meals.
With both indoor and outdoor dining options, you can relax and savor our full menu in a setting that suits you. Simply order at the counter, and we’ll bring your meal to you.
Whether you're grabbing a refreshing smoothie, indulging in an acai bowl, or sipping on our cold-pressed juices, you'll love Choiceʻs welcoming vibe.
Stop by to experience Maui’s award-winning, fresh, organic, and locally sourced vegan and vegetarian cuisine.
Experience Choice
in Kaanapali
Open Daily 7:30am-4pm
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Open Daily 7:30am-4pm ☼
Located in Whalers Village on the lower level, our Kaanapali kiosk offers a vibrant, beachside atmosphere with a focus on convenience.
Enjoy a selection of our most popular smoothies, acai bowls, and savory items. Whether you’re grabbing breakfast or lunch, you’ll love our fresh, organic and locally sourced vegan, vegetarian & gluten-free options.
We also validate parking for your convenience. Order at the counter and savor the flavors of Maui at Whalers Village.
Meet Emily & Kat
Our Mission:
To elevate the health of the community + the planet through fresh, plant-based nourishment.
At Choice, we believe fresh food makes you feel good, so we hand-select the freshest local and organic produce and the highest quality superfoods from around the world and combine them into healthy plant-based dishes that are satisfying and filling.
We pride ourselves on providing a friendly, upbeat & enjoyable atmosphere, exceptional customer service, and short wait times for such high caliber food. We are here to provide a bummer-free zone for hungry people.We believe that the choice to eat plant-based vegan food can be an individual’s greatest impact on the planet.
Our motto is: you have a choice, make it count! We know that through buying locally sourced fresh ingredients and being environmentally responsible in the way we run our business, we are proving that a successful business can be about more than making money: it can be about fulfilling ideals.

Sign up at the register after completing your transaction and earn 1 point for every $5 spent. Redeem rewards and enjoy more of your favorite plant-based dishes.